Redesigning Product Discovery Process for Healthcare App
How MediConnect transformed their product discovery process to better understand the complex needs of healthcare users, leading to more impactful features and higher engagement.
The Challenge
MediConnect was struggling to identify genuine user needs in the complex healthcare environment, leading to features that didn't address core problems for patients and providers.
The Solution
Implemented a structured discovery framework including contextual inquiry, jobs-to-be-done interviews, and prototype testing with both patients and healthcare providers.
The Results
- Identified 3 critical user needs that had been overlooked
- Increased user engagement by 42% with redesigned core features
- Reduced development waste by validating ideas before commitment
- Established ongoing discovery practices integrated with delivery cycles
Key Learnings
This case study demonstrates the importance of aligning product development processes with business goals and customer needs. By implementing a structured approach to product management, MediConnect was able to achieve significant improvements in both efficiency and effectiveness.
The strategies employed here can be adapted to various contexts, though it's important to consider the specific challenges and constraints of your own organization when applying these lessons.
Implementation Approach
The transformation at MediConnect didn't happen overnight. It required careful planning, stakeholder buy-in, and a phased implementation approach. The product team started with small changes and gradually expanded their scope as they demonstrated success.
This incremental approach allowed them to adjust their methods based on feedback and results, ensuring that the changes were sustainable and effective in their specific context.
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