5 Tools Every PM Should Know
From Jira to Hotjar - five tools that make product management actually manageable.

5 Tools That Keep My Product Work Sane
Being a Product Manager can sometimes feel like juggling fifteen things at once - roadmaps, priorities, bugs, stakeholders, and CEO's brilliant ideas. Over time, I’ve tried dozens of tools to bring a bit of structure into that chaos. Some didn’t stick. Some looked good on paper but didn’t work in real life.
But a few became essentials. They save me hours, help me think more clearly, and keep the team aligned - without drowning in spreadsheets or Slack messages.
Here are the five tools I rely on most in my daily work as a PM.
1. Jira – The backbone of delivery
Jira helps me manage projects, sprints, and tasks - especially in Scrum teams where transparency and iteration are key. It’s where I connect the big “why” behind a feature with the small “what” that developers actually build.
I use Jira to break epics into manageable stories, track progress, and spot bottlenecks early. But the real value isn’t in ticket creation - it’s in clarity. Everyone knows what’s being worked on, why it matters, and when it’s expected to ship.
When you set Jira up right (which takes some time), it stops being “corporate overhead” and starts being a map of your team’s real progress.
2. Notion – My second brain
If Jira is the engine room, Notion is the control deck. It’s where all product knowledge lives - roadmaps, research, meeting notes, and decision logs.
I use it to centralize everything that doesn’t belong in Jira: goals, context, plans. It’s perfect for documenting product strategy and giving new teammates an easy way to understand why we do what we do.
The biggest value of Notion is alignment. Instead of asking, “Where’s that document?”, everyone just knows.
Example: when preparing a roadmap update for leadership, I don’t start from scratch - it’s all already structured in Notion. I just summarize what’s changed and why.
3. Miro – Visual thinking made simple
I’m not a designer, but I still need to think visually. Miro helps me turn abstract ideas into something the team can see and discuss.
From mapping user journeys and feature flows to quick ideation sessions - Miro keeps collaboration fluid. It’s great for discovery workshops or retrospectives where the conversation gets messy (in a good way).
Instead of endless back-and-forth in documents, you can literally see how the product fits together. And that’s powerful - especially for cross-functional teams that think differently.
4. Hotjar – Understanding the “why” behind user behavior
Data tells you what users do. Hotjar helps you see why. It records real sessions, heatmaps, and feedback that show how people interact with your product.
I use it to validate assumptions before jumping into new improvements. If analytics say “conversion dropped 10%,” Hotjar often shows the reason - maybe users aren’t noticing the button or get stuck on a step we thought was obvious.
That kind of insight changes discussions from opinions to facts. Instead of “I think this screen is confusing,” you can show real user behavior and make data-backed calls.
5. Lovable – Turning ideas into prototypes fast
Lovable is a newer tool in my stack, but it’s quickly becoming one of my favorites. It’s an AI-powered platform that helps you turn product ideas into working prototypes - without coding.
For PMs, that’s a game-changer. You can describe a concept in plain language and see it come to life visually in minutes. It’s perfect for validating ideas early, before you ask developers to build anything.
I use Lovable to sketch out new features, share prototypes with stakeholders, and gather early feedback. It bridges the gap between idea and implementation - which is where most product teams lose time.
Wrapping up
Good tools don’t replace product thinking - but they make it easier to apply it every day. These five cover most of what I need: planning (Jira), documenting (Notion), visualizing (Miro), learning (Hotjar), and validating (Lovable).
Each one adds a layer of clarity and saves me from context-switch chaos - so I can focus on what matters most: building the right product, not just building it right.
If you’re looking to sharpen your own product toolkit, start with these. Learn them well, adapt them to your workflow, and drop what doesn’t fit.
What about you?
Which tools can’t you live without as a PM?
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Sławomir Sojka
Product Manager with over 4 years of experience in IT